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Jen Watson
Writer
Senior Account Director
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Profile
Join date: Dec 3, 2024
About
With over 13 years of experience and a background in both sales and ecommerce, Jen joined AIM in 2017 to focus on performance marketing. She is an expert in program management, having successfully established an affiliate program for a gaming startup. Jen utilizes her passion for analytics and strategy to develop and grow client programs across several verticals.
Posts (6)
Jul 11, 2025 ∙ 3 min
The Impact of Google’s Updates on Your Affiliate Marketing Strategy
Affiliate publishers are losing visibility—and income—thanks to Google’s latest algorithm updates. Brands that want to stay ahead must rethink their affiliate strategy now.
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Apr 8, 2025 ∙ 2 min
Affiliate Marketing and AI: What Every Marketer Should Know in 2025
AI is changing how people search and shop. Discover 3 key shifts affiliate marketers must navigate to stay competitive.
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Feb 6, 2024 ∙ 7 min
7 Tips for Building a Successful Affiliate Travel Program
Learn how to launch a successful travel affiliate program. Boost brand exposure, drive traffic, and increase revenue.
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