Who Gets Credit? Why Affiliate Attribution Matters
Attribution isn’t just a buzzword—it’s the foundation of a fair, efficient, and scalable affiliate program. Knowing which partner should earn commission for a sale is key to optimizing your channel, motivating affiliates, and getting internal buy-in.
​
Our latest infographic breaks down how attribution works in the affiliate space and what today’s top brands need to understand.
What You’ll Learn:
What affiliate attribution is (and how it plays out in real-life buyer journeys).
The 5 most common attribution models used in affiliate programs.
Key stats showing how long conversions really take—and how complex they’ve become.
Why content and coupon publishers benefit from multi-touch models.
And MORE!
​Why It Matters
In affiliate marketing, nearly every purchase is the result of multiple partner touchpoints—yet many programs still reward only the last click. Rethinking your attribution model isn’t just about fairness; it’s about unlocking stronger program performance. Smarter attribution can increase partner satisfaction and retention, encourage upper-funnel content participation, and help you align your affiliate program with broader omnichannel goals. Ultimately, it leads to better ROI, deeper insights, and a more strategically balanced partner ecosystem.
