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Explore the Affiliate Marketing Ecosystem
Whether you're just getting started or need a refresher, our Affiliate Marketing Overview infographic breaks down everything you need to know—from who’s involved to how it works.
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Affiliate marketing is a performance-based channel that drives sales by partnering with content creators, media publishers, and digital platforms. Brands only pay for results, making it a highly efficient and scalable strategy.
What You’ll Learn:
What affiliate marketing is and why it's a valuable part of the digital mix.
Who the key players are—brands, agencies, platforms, and publishers.
What a healthy affiliate partner funnel looks like across awareness to conversion.
Must-know industry terms like CPA, attribution, tracking links, and payout models.
And MORE!
​Why It Matters
With 74% of U.S. consumers visiting affiliate sites before purchasing, brands can't afford to ignore this channel. A well-structured affiliate program drives awareness, boosts conversions, and lowers customer acquisition costs—while helping partners grow too.
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