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Charlie Calabrese
Admin
President & CEO
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Profile
Join date: Nov 7, 2024
About
With a remarkable 15-year track record in performance marketing, Charlie's expertise is built on prominent leadership positions at Awin, Buy.at, and Partnerize. He specializes in strategic thinking and data-driven insights, ensuring AIM’s content reflects industry-leading knowledge and innovation.
Posts (16)
Dec 11, 2025 ∙ 4 min
5 Proven B2B Lead Generation Strategies for Qualified Pipeline Growth
Discover the most effective B2B lead generation strategies for a high-quality, scalable sales pipeline. Learn how to combine content authority, data-driven outreach, and Account-Based Marketing (ABM) for maximum ROI.
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Dec 3, 2025 ∙ 3 min
Affiliate Marketing Is a Team Sport: 6 Roles Your High-Performing Program Needs Now
Affiliate marketing is a team sport, not a solo job. The key to a high-performing affiliate program is moving beyond the "lone manager" model. This article reveals the six critical roles—from strategic leadership to compliance—that must be covered to transform your affiliate channel into a source of predictable, scalable, and profitable growth.
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Nov 6, 2025 ∙ 3 min
Affiliate Marketing Newsletters: The Untapped Goldmine for Consistent Growth & Leads
Stop chasing ever-changing algorithms. Discover why affiliate marketing newsletters deliver more consistent, high-quality leads and predictable growth than social media or display ads.
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