AIM client Pure Hockey home ice

AIM Welcomes Pure Hockey! Check Out Their Home Ice Contest

Hockey is more than a game. It’s a passion that brings communities together. It’s grit; it’s the feeling of pride when you score your first goal. It’s the dream of children playing in their driveways. Hockey is a lifestyle.

One of AIM’s newest partners, Pure Hockey, understands this passion. Each one of their store managers across the board is a former hockey player and, of course, a huge hockey fanatic. Thanks to this brand’s first-hand knowledge and love for the game, they bring something special to the table that other major retailers can’t.

AIM client Pure Hockey home ice

Pure Hockey even goes a step further to show their hockey pride by celebrating iconic hockey towns with their Home Ice contest. They’re looking for towns across the United States that live, eat, and breathe hockey. If this sounds like your town, you can win $5,000 in equipment for your local youth hockey organization. How amazing is that!? Simply submit a written story, photo and caption, or a video to enter and fans across the country will vote on their favorites. From there, 10 finalists will be selected and a team of Pure Hockey judges will decide which town will be crowned the next Home Ice winner.

To enter and see contest details, along with last year’s winner’s video, please be sure to visit Pure Hockey’s Home Ice homepage. You’ll also be able to search through other stories, images, and more Home Ice videos to get inspired.

If you’re thinking about submitting your entry on Instagram, be sure to include #MyHomeIce and don’t forget to tag @PureHockey.

Now, go put your town on the hockey map!

Start: January 19, 2018 @ 12:00 am (US/Central)
End: April 09, 2018 @ 11:59 pm (US/Central)

Start: January 19, 2018 @ 12:00 am (US/Central)
End: April 01, 2018 @ 11:59 pm (US/Central)

Start: January 19, 2018 @ 12:00 am (US/Central)
End: April 06, 2018 @ 11:59 pm (US/Central)

The winning town will receive: A $5,000 Pure Hockey Gift Card to support the community leagues and/or clubs

Official Rules


Are you a hockey fanatic?
Join the Pure Hockey Affiliate Program and share the passion 



Ashley Klotz

Ashley Klotz

With 12+ years in marketing across a variety of verticals, Ashley brings a robust viewpoint to the creative side of affiliate and partnership marketing. With a knack for writing and her people skills, content marketing, and customer retention have been at the forefront of her success.