Setup & Launch


Launching your first affiliate marketing program can be a complex and daunting task for any brand. With over a decade of experience, AIM specializes in setting up exceptional affiliate programs for brands of all sizes, including B2C and B2B brands.

We have the know-how to find the best technologies and partners for your brand, products, audience, and growth goals. We will work closely with you and your team, guiding you through designing, setting up, and launching your affiliate program. This involves choosing strategic partners, creating custom assets, adapting technology for scalability, and offering insights into your program’s performance from the start.

If your business is looking to enter the affiliate and partnership marketing arena, it is crucial to establish your program correctly from the start. At AIM, we specialize in ensuring that your program is set up effectively and efficiently.

We are continuously expanding our global partnerships, cultivating influencer relationships, and integrating advanced analytics, APIs, and AI capabilities. Choosing AIM means access to top-notch tools and full support focused on driving efficient growth, achieving outstanding results, and maintaining brand alignment. Our proven programs consistently deliver a higher return on investment, facilitating new customer acquisition, fostering buyer retention, and enhancing customer loyalty.

Expert Knowledge

Get valuable insight for launching a successful affiliate program with our ten tips.

Diving headfirst into and riding the affiliate marketing growth wave without preparation can cause you to wipe out. Stay afloat with these 7 tips to get started.

Frequently Asked Questions

How long does it take to do a program setup or migration?

Getting ready for a launch on a new network or tracking platform involves designing the right technology setup, growth strategy, and launch plan. These elements align with your corporate objectives, brand voice, and operational efficiency. It’s crucial to configure technology and assets effectively, providing partners with the necessary resources without overwhelming them. This ensures accurate tracking, optimization, and integration into your overall marketing mix. Efficiency is key, maximizing margins and optimizing each partnership, KPI, and transaction.

On average, the process takes about 3-4 weeks. However, a full program migration involving a complete team of affiliate partners typically takes 2-3 months for a seamless transition.

*The timelines mentioned above are general estimates and can vary based on the specific circumstances and complexities of each program or migration.

How long does it take to ramp up an affiliate program?

Establishing a brand new program from scratch typically requires a period of 6-12 months to achieve scale and reach a break-even or profitable state.

Given the ever-changing nature of the industry, including evolving technologies, partnerships, and new competition, brands need a proficient team to effectively compete and scale. Successful affiliate marketing is not a matter of chance; it requires expertise, consistency, investment, time, and continuous attention. Once established, affiliate programs can contribute anywhere from 10% to 50% of revenue for brands of various sizes*.

*This contribution percentage may vary based on individual circumstances and industry factors. It’s best to speak with an expert at AIM to get more insight into this stat.

How quickly will I be able to see revenue coming in? I realize I might not break even for a few months, but do I have to wait that long to see any sales?

Normally, you’ll start seeing traffic and sales in the first month after launching the program. Once affiliates, influencers, and content partners have access to the program, along with its tools, resources, and assets, and the tracking is validated and operational, they can kick off their placements and drive traffic.

The timing and revenue will vary based on the volume of traffic and your website’s conversion rate. These factors play a role in determining how much revenue the program generates.

Have More Questions?

Our Growth Team is happy to address any concerns you may have. Let us know how we can help.

ask an expert at AIM

We will act as an extension to your team, and have your best interest at heart.

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