One of the keys to healthy affiliate program growth is affiliate, influencer and partner recruitment. Our unique approach to bringing in new high value partnerships uses a combination of our proven approach to outreach, onboarding and activation coupled with specific tools and tech while leveraging our existing strategic partnerships to create a best-in-class diversified recruitment portfolio.
This becomes an essential part of the engine that powers your sales and revenue growth for you and your brand!
“Recruitment is at the heart of any successful affiliate program. The most successful performance marketing companies know who to recruit, and how to recruit them.”
If your current affiliate management design is still trying to recruit affiliates through the same channels you were a few years ago, you’re missing out on huge growth opportunities. At AIM, our award-winning affiliate marketing teams recruit, onboard and activate a variety of high-value partners including, but not limited to, content partners, bloggers, influencers, media publications, shopping aggregators, and tech developers, brand-to-brand (or B2B referrals) partnerships and even innovative AI publishers for strategic and high-powered program growth.
Yes, we have been recruiting a well-diversified affiliate portfolio for our brands for over nine years, with a focus on high value relationships for you, your brand and your team, tied to your overall goals, objectives, KPIs, brand voice, audience and team needs.
We will be using a combination of our existing relationships and connections, proven recruitment approach and our advanced technology capabilities to identify, outreach, onboard and activate the right partnerships with the right audiences to effectively help you reach, engage and convert your buyers online.
We combine our existing relationships within a powerful influencer and affiliate relationships management system to help us identify new opportunities just for you.
We leverage several technologies to help us quickly identify and short list the most ideal partners, from social influencers with particular performance metrics and a matching “brand personality” to yours, to identifying your competitor’s affiliate partners, to finding key content partners who can reach, engage and convert new audiences, to identifying partner gaps that you might have, leaving revenue on the table that we can rectify.
Further, because of our reputation, existing relationships and the out-of-the-box approach to partnerships, we have access to partnerships others in our industry haven’t even heard of before.
Coupon and loyalty sites have driven the bulk of transactions within the industry for a long time, and there is a place for them with many types of advertisers. They contribute to increasing average order value, conversion rates, frequency of purchase, and extended lifetime value (retention), to name a few.
However the challenge is when they take over the entire program and you can’t break out of this trend to diversify and reach beyond these two groups.
Increased exposure and placements with content partners, review sites, shopping aggregators, social influencers (including YouTubers, Instagram Influencers, Facebook Group and Community Page owners, etc.) all have a place in affiliate marketing as well, and it’s becoming more mainstream for them to monetize their pages and social channels through affiliate marketing links to help increase their business value and recurring revenue. That makes it win-win for all.
These types of partnerships take time though. They are high value, authentic, inspired, and often content and placements need to fit into a story, content calendar, seasonality and are based on the influencer’s bandwidth, level of trust and ambassadorship with a brand, their ability to earn over the long term, how inspired they feel to write or post, etc. It’s much more emotional and complex than posting a coupon code that can be distributed with technology at scale.
Yet these are the high value relationships that are worth the time, effort, patience and collaboration with a brand, as these partnerships also drive new customers, increased AOVs, brand or product exposure and can be a higher ROI than other paid channels. They also have incredibly influence over their specific audiences who love and trust them.
By creating assets, content, having high quality imagery and lifestyle pieces, product giveaways, contests, exclusive offers, ready-to-go content and tools to help them quickly and easily leverage their affiliate marketing links, we can get them onboarded and active faster. These are all areas AIM will help lead, guide and support you and your brands for targeted recruitment of social, content and high value, brand aligned, new partner recruitment.
“Groupe Dynamite is happy with AIM’s performance and our partnership with them. The program design and efficient execution of our brand aligned plan has already gained impressive traction in all key areas of growth. They have gained us new placements and sales active social influencers and content partners that we otherwise would not have achieved without their help. They know how to drive results in all key areas of incrementality, and we have felt exceptionally aligned and well taken care of every step of the way.”
“Reach, Service, Execution. These are the core traits of what makes a strong agency and it’s these three traits that define AIM as “Exceptional” in the performance marketing space. Over the past few years, AIM and AvantLink have worked together on a number of projects, and they have consistently delivered in all three areas. We cannot recommend them more highly!”
“We love partnering with All Inclusive Marketing and feel confident that our customers are in great hands with AIM’s services. The AIM team is always proactive and stays on top of our quickly evolving technology to ensure top quality management. AIM exudes a commitment to excellence, and customers benefit from the customization and innovation we both share.”
“AIM is an organization making big waves in the digital marketing world. They have some of the industries most intelligent leaders all under a single roof. From their expertise in Performance Marketing to their customer specific digital strategy there are few companies with such experienced teams. In my experience, their dedication to their clients is unparalleled.”