Program Evaluation


If an affiliate program isn’t set up properly, nurtured, or given the resources it needs to succeed, it can quickly lose momentum and become revenue neutral, stagnant, or worse.

Our team of experts can evaluate of your entire affiliate program and provide detailed insights into your publisher and program opportunities, tied to your goals and objectives. This evaluation includes a full list of recommendations and strategic insights that will push your program back to profitability and growth.

In some cases, a poorly performing affiliate program can be reinvigorated with just a few small changes. Sometimes 80-90% of the opportunities are left unattended. In either case, you are likely leaving profits on the table while you maintain the status quo.

At AIM, we have helped hundreds of brands from across the globe identify gaps and opportunities that rendered incremental revenue and profitability valued into the multiples of millions of dollars, just left on the table.

Our in-house team of experts includes network and tracking platform setup, recruitment experts, platform expertise, data & analytics, and target/conversion specialists. If your affiliate program is not providing a strong return on investment or performing the way you want it to right now, we can tell you why, and we can help you fix it.

Why AIM?

  • Performance Marketing Global Excellence Award Winners, 2018
  • Commitment to excellence
  • Award-winning performance marketing team acting in your best interest, as an extension to you, your brand, and your team, tied to your overall corporate objectives and channel KPIs
  • A large database of existing performance-based relationships to help drive growth more quickly
  • Cutting-edge tech and AI that create efficiency funnels for growth
  • Global reach and new market expansion opportunities abundant
  • Consistent double and tripling-digit YoY growth is our norm

Frequently Asked Questions

How long does an affiliate program audit or gap evaluation take?

We often have a few program evaluations on the go at any one time, so usually, it takes 7-14 days to complete a deep dive analysis of all areas of your affiliate program, in full detail, and with a full report including insights, recommendations, and key action items.

What areas of my program do you evaluate?

We look at absolutely everything from your existing partner base to your performance metrics, content, creatives, network or technology setup, tools, strategy aligning company and departmental goals and objectives, compliance, growth strategy, and more. When we finish our evaluations, our clients have a clear roadmap and tangible items to act on immediately to drive growth aligned with desired KPIs and targets.

Will you help identify new affiliates or partners we should be working with?

Yes, absolutely. Often this is the most valuable takeaway of our evaluations: Identifying exactly who and which types of affiliate partners should be in your program for maximum reach, engagement with your buyers, and conversion opportunities that drive sales and new customer acquisitions. Usually, when we look under the hood of affiliate programs, we find that the majority of sales are still driven by coupon and loyalty partners, and it’s very one-dimensional. We help identify how to fix this and exactly which areas and partnerships to focus on for the type of growth and results you’re looking for.

Have More Questions?

We will act as an extension to your team, and have your best interest at heart.

Ready to become the leader in your space?