Affiliate Program Migration
MIGRATING TO THE TOP PLATFORM TECHNOLOGIES CAN INCREASE YOUR AFFILIATE PRODUCTIVITY AND GROWTH EXPONENTIALLY.
Migrating your affiliate program can be a real challenge, and if executed poorly, can put your program (and its revenues) at high risk. But that’s just the start; poor planning can also affect your partnerships and relationships with publishers, the affiliate community, and your brand, which can decrease your program’s ability to convert and engage top performers in the future, impacting your relationships with your buyers and stalling your growth capabilities into the future.
Selecting and building upon the right technology is crucial to affiliate program success and long-term growth. This growth comes in the form of revenue, profitability, efficiencies, expansion into new markets, partnership types, and more.
With AIM’s affiliate program technology selection and migration services, we will guide you through a complete evaluation of your existing technology needs aligned with your overall goals, objectives, and desired results. We will then support the planning & execution phase of your affiliate program technology optimization plan or technology migration strategy for a seamless program migration, allowing you to minimize risk while maximizing short- and long-term performance capabilities.
With our years of expertise in affiliate and performance marketing coupled with our technology certifications and existing relationships with all major affiliate networks and tracking platforms, such as Impact, Partnerize, Commission Junction, Rakuten Linkshare, ShareASale, and Avantlink to name a few, we will ensure you choose and are set up on the best technology for your product, brand, desired partners, target audience, technical capabilities, attribution and reporting requirements, API and integration needs, budget and more.
AIM’s relationship with global technology partners ensures that your program migration will be handled by industry experts throughout the entire process. We’ll support you with setting up, launching and starting with the right technology for your needs, budget and future growth, and execute the migration while implementing advanced technical integration and tracking so your program will be set for incremental growth and profitability.
Why AIM?
- Performance Marketing Global Excellence Award Winners, 2018
- Commitment to excellence
- Award-winning performance marketing team acting in your best interest, as an extension to you, your brand, and your team, tied to your overall corporate objectives and channel KPIs
- A large database of existing performance-based relationships to help drive growth more quickly
- Cutting-edge tech and AI that create efficiency funnels for growth
- Global reach and new market expansion opportunities abundant
- Consistent double and tripling-digit YoY growth is our norm
Frequently Asked Questions
How do I know if I should migrate off my current technology or stay on it?
Sometimes brands feel they need to move networks or platforms to drive incremental growth or better program performance. In some cases this is true. In others, the technology currently being leveraged has room to grow and achieve the desired results, with only a small percentage of what the technology is actually capable of being utilized.
This is why we kickstart migration projects or technology launches by spending time to fully understand the goals, objectives, and reasons behind the desired move, and evaluate the current technology setup and capabilities to identify any potential gaps and opportunities.
If in this evaluation process we find that a migration is, in fact, the best option, then we will design a migration, set up, launch, and ramp up a plan on the best technology for you. We will hold your hand and stay with you throughout the entire process, and because of our preferred agency status with the majority of global networks and tracking platforms, we are able to pass on our preferred agency pricing as well.
Can I get better pricing if I go through you versus trying to do this myself?
Yes. Often we get preferred agency pricing as a certified or preferred agency partner of many of the global and local networks. We have established yet unbiased relationships with them all, so we can help make the most optimal decision for you and your brand, and ensure you’re getting the best possible setup and pricing options available to you.
With full transparency into things that are driving performance for the brand and cross-channel tied to desired results, such as best-performing content or keywords, successful campaigns, best-converting offers, strategic partnerships, best-selling products, most engaging offers, visuals, and more, we can be quicker to leverage these insights and distribute the most strategic insights to our partners, so they can be most successful too. This to us is a true “partnership” program, where we are fueling our affiliates, influencers, and strategic partners with the things they need to drive the best and most efficient reach, engagement, and conversion of your audiences and buyers online.
How long does it take to do a program migration or setup?
You then want to ensure that the tech and assets are set up to support your plan. This is important because you need to balance ensuring your partners have everything they need to be successful right out the gate, without them feeling any burden of a move or onboarding experience while ensuring your tracking is accurate, optimized, and integrated into your overall marketing mix.
With full transparency into things that are driving performance for the brand and cross-channel tied to desired results, such as best-performing content or keywords, successful campaigns, best-converting offers, strategic partnerships, best-selling products, most engaging offers, visuals, and more, we can be quicker to leverage these insights and distribute the most strategic insights to our partners, so they can be most successful too. This to us is a true “partnership” program, where we are fueling our affiliates, influencers, and strategic partners with the things they need to drive the best and most efficient reach, engagement, and conversion of your audiences and buyers online.
Further, you want to ensure it’s efficient, and designed in a way that maximizes margins and each individual partnership, KPI, transaction, etc.
All in all, a new program design, set up and launch takes 3-4 weeks on average, while a full program migration from one technology to another with a full team of affiliate partners usually takes between 2-3 months if done seamlessly and in the most cared for, systematic manner.
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