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Digital Experience

Customer centricity leading to growth and success


‘In the world of Travel and Hospitality, and like many verticals within it, Aviation is incredibly competitive. Companies that are growing and excelling are creating unique stories, value propositions and experiences for travellers that make travelling more enjoyable and easier than ever, both online and offline.’

Last week, our CEO, Sarah Bundy, attended the Adobe Summit in Las Vegas. One of the many incredible sessions at this year’s summit, was the digital leadership team of Avianca Airlines presenting a compelling case study on how to achieve growth and success by putting customer experience first.

Read Sarah’s takeaways on Avianca Airlines sharing how their keen focus on creating the world’s best digital experience for guests is changing the game for their airline.

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As the visionary leader of AIM, Sarah is a Digital & Performance Marketing Expert with over 18 years of successful sales and marketing experience. She focused on high value new customer acquisition, strategically profitable revenue growth, and incrementality that drives meaningful results. Sarah is rated a Top 100 Female Entrepreneur in Canada, considered an expert in performance (affiliate) marketing by the New York Times, and lives and breath's her DIGG motto every day: to Delight, Innovate, Grow and Giveback.

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