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Starting 2019 Out Right For most, the launch of the New Year is all about parties, popping champagne and the ball drop in New York's Time Square. That’s not to say it’s not, but after the celebrations settle, and the confetti is swept away, January can mean big business. Just like the months of planning devoted to celebrating, we need to be thinking ahead too on how to kick off 2019, setting the tone for success during the rest...

Here at AIM, we are proud to be known thought leaders in affiliate and performance marketing, always looking for ways to stay on top and ahead of trends, strategies, and approaches to driving improved results. As a team, we invite experts in various areas of leadership, business, education, training, and digital marketing to come speak to us as part of our ongoing team training and professional development. This allows us to expand our knowledge and strategic...

The best way to get your readers excited about a new product or brand is with captivating content. According to studies, blogs have been rated as the 5th most trusted source for accurate online information (Source). That means consumers are looking beyond the ads they see to get a better idea of the product(s) they’re looking to buy. With hands-on experiences, real-life images, and comparisons, it’s obvious why this is the case. While imagery is always on...

Performance marketing is all about building relationships and increasing brand awareness. Affiliates work very hard to get their followers interested in a brand and get them excited to shop. While your brand and products are worth all the effort, a good site is key on converting those visitors. Here are some essential marketing tips to keep your site fresh.   1.    User Experience   From start to finish, your customer’s journey should be seamless and interesting. Keep each page of your...

As we start a new year, Advertisers and Publishers alike are striving to drive incremental growth and strategic scale of their revenue and bottom line. One of the best ways of driving that incremental lift is through strategic conversion optimization.   What does this mean? This means that every dollar you spend on marketing goes a whole lot farther. Why? Because when you invest in conversion optimization, you're ultimately helping more people buy more easily however using the...

This week we interviewed Zane McIntyre, CEO and co-founder of Commission Factory, Australia’s largest affiliate and performance marketing network.   As companies look to expand into new English speaking markets in 2018, we wanted to share more about the nuances of the AU/NZ market, and what both advertisers and affiliates need to know about performance marketing and buyer behaviors specific to Australia and New Zealand.   Q: As North American based brands look to expand into international markets, the first...

5 Tips to Check Off for Black Friday and Cyber Monday Prep Do you have your game face on for Black Friday and Cyber Monday? The biggest shopping days are almost here, so it’s time to get all your ducks in a row before it’s too late! With all the Q4 media kits, back and forth with top partners and ramped up recruiting, the time around this year just flies by. To make sure you get the most...