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Starting 2019 Out Right For most, the launch of the New Year is all about parties, popping champagne and the ball drop in New York's Time Square. That’s not to say it’s not, but after the celebrations settle, and the confetti is swept away, January can mean big business. Just like the months of planning devoted to celebrating, we need to be thinking ahead too on how to kick off 2019, setting the tone for success during the rest...

Here at AIM, we are proud to be known thought leaders in affiliate and performance marketing, always looking for ways to stay on top and ahead of trends, strategies, and approaches to driving improved results. As a team, we invite experts in various areas of leadership, business, education, training, and digital marketing to come speak to us as part of our ongoing team training and professional development. This allows us to expand our knowledge and strategic...

The best way to get your readers excited about a new product or brand is with captivating content. According to studies, blogs have been rated as the 5th most trusted source for accurate online information (Source). That means consumers are looking beyond the ads they see to get a better idea of the product(s) they’re looking to buy. With hands-on experiences, real-life images, and comparisons, it’s obvious why this is the case. While imagery is always on...

Performance marketing is all about building relationships and increasing brand awareness. Affiliates work very hard to get their followers interested in a brand and get them excited to shop. While your brand and products are worth all the effort, a good site is key on converting those visitors. Here are some essential marketing tips to keep your site fresh.   1.    User Experience   From start to finish, your customer’s journey should be seamless and interesting. Keep each page of your...

As we start a new year, Advertisers and Publishers alike are striving to drive incremental growth and strategic scale of their revenue and bottom line. One of the best ways of driving that incremental lift is through strategic conversion optimization.   What does this mean? This means that every dollar you spend on marketing goes a whole lot farther. Why? Because when you invest in conversion optimization, you're ultimately helping more people buy more easily however using the...