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Affiliate Marketing, Affiliate Networks, Industry Trends, Interviews, Performance Marketing

An exclusive Interview with Jim Nichols, CMO at Partnerize 2018 has been another big year of growth, innovation and evolution, continuously pushing the industry forward. An excellent example of this is the rebranding of one of our performance marketing technology partners. In July last year, Performance Horizon announced a rebrand to Partnerize. During the same month, we co-hosted a dinner in partnership with Partnerize at the Hawksworth Restaurant in Vancouver, bringing together leaders in ecommerce for an evening...

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Affiliate Marketing, Affiliate Program, Industry Trends, Marketing Strategy, Performance Marketing

Starting 2019 Out Right For most, the launch of the New Year is all about parties, popping champagne and the ball drop in New York's Time Square. That’s not to say it’s not, but after the celebrations settle, and the confetti is swept away, January can mean big business. Just like the months of planning devoted to celebrating, we need to be thinking ahead too on how to kick off 2019, setting the tone for success during the rest...

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Affiliate Marketing, Industry Trends, Influencer Marketing, Marketing Strategy, Social Media

Here at AIM, we are proud to be known thought leaders in affiliate and performance marketing, always looking for ways to stay on top and ahead of trends, strategies, and approaches to driving improved results. As a team, we invite experts in various areas of leadership, business, education, training, and digital marketing to come speak to us as part of our ongoing team training and professional development. This allows us to expand our knowledge and strategic...

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Affiliate Marketing, Industry Trends, Marketing Strategy, Performance Marketing, Social Media, Website

The best way to get your readers excited about a new product or brand is with captivating content. According to studies, blogs have been rated as the 5th most trusted source for accurate online information (Source). That means consumers are looking beyond the ads they see to get a better idea of the product(s) they’re looking to buy. With hands-on experiences, real-life images, and comparisons, it’s obvious why this is the case. While imagery is always on...

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Affiliate Marketing, Industry Trends, Mobile Marketing & mCommerce

When it comes to trends in the industry, it’s imperative to stay on top of your game as nothing stays the same for long. We’re in an ever-changing industry on a global scale where the world around us makes a big difference. From the way we socialize, to our politics and so much more that seem like every day things, affect our businesses. Recently we attended a great webinar from Rakuten Fits Me about 2018’s top trends...

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Affiliate Marketing, AIM Spotlight, Industry Trends

Stepping into the AIM Spotlight this month, is Jason Lilien, one of our Account Directors and an expert in Global Customer Acquisition.   Jason holds a Master Degree in International Studies from a top Argentine University, and brings nearly 15 years of multi-channel marketing experience to the team. He was previously the Marketing Director for Blurb where he was focused on helping to drive customer acquisition and growth through digital marketing and global expansion programs. Prior to that,...

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