AIM Halloween Blog Article 2022

2022 Halloween Consumer Behavior

Evolved from the ancient Celtic holiday of Samhain, Halloween has transitioned from a pagan ritual to a day of parties, costumes, jack-o-lanterns, and trick-or-treating for kids and adults. And, this year, the U.S. is looking at pre-pandemic participation with 69% of consumers planning to celebrate the holiday this year. 

Up from 65% in 2021, total Halloween spending is expected to reach a record $10.6 billion, exceeding last year’s $10.1 billion. (source)

Now, while we are seeing the numbers rise to pre-pandemic levels, we’re still seeing many consumers continuing the online shopping trend. With its convenience and available coupon codes found online, we don’t see the boost in online shopping decreasing anytime soon. 

As with any major holiday, consumers are starting to shop earlier and earlier. However, there is still time to grab those last-minute shoppers looking to score a deal or add to their Halloween celebrations.

Additionally, millennials are beginning to be some of the biggest spenders in the Halloween market and their increased use of online stores is projected to provide for an increase in online spending in the future. After all, the biggest shopping season is just around the corner and the Halloween crowd is already in the shopping mood.

Start planning your efforts now as customers are getting ready to buy.


Some of our top programs are in the spirit with spook-tacular savings — check out our latest lookbook to see what’s brewing!

Ashley Klotz

Ashley Klotz

With 12+ years in marketing across a variety of verticals, Ashley brings a robust viewpoint to the creative side of affiliate and partnership marketing. With a knack for writing and her people skills, content marketing, and customer retention have been at the forefront of her success.