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This month, a few of our team members represented AIM at Affiliate Summit West 2019 (ASW19) in Las Vegas, NV; and judging by the photos and feedback, it was another smashing success! In true Affiliate Summit fashion, the three-day event was jam-packed with quality sessions, incredible speakers, and ample opportunity for networking. This year, the organizers included a few new additions to the ASW19 conference feature list which included a Networking Zone, Tech Talks, an Affiliate Summit Marketplace and Influence. In our...

An exclusive Interview with Jim Nichols, CMO at Partnerize 2018 has been another big year of growth, innovation and evolution, continuously pushing the industry forward. An excellent example of this is the rebranding of one of our performance marketing technology partners. In July last year, Performance Horizon announced a rebrand to Partnerize. During the same month, we co-hosted a dinner in partnership with Partnerize at the Hawksworth Restaurant in Vancouver, bringing together leaders in ecommerce for an evening...

Starting 2019 Out Right For most, the launch of the New Year is all about parties, popping champagne and the ball drop in New York's Time Square. That’s not to say it’s not, but after the celebrations settle, and the confetti is swept away, January can mean big business. Just like the months of planning devoted to celebrating, we need to be thinking ahead too on how to kick off 2019, setting the tone for success during the rest...

Exclusive Interview With Mirella Crespi The performance marketing industry is ever-changing and one of the most exciting things about change is the new and diverse opportunities it creates. During the 2017 Affiliate World Asia Conference, we had the privilege to attend the first SheCommerce Event created by Women in AdTech in partnership with Shopify. For this month’s exclusive interview we have the pleasure of talking to Mirella Crespi, Founder of Women in AdTech and SheCommerce. Mirella spotted an opportunity...

The best way to get your readers excited about a new product or brand is with captivating content. According to studies, blogs have been rated as the 5th most trusted source for accurate online information (Source). That means consumers are looking beyond the ads they see to get a better idea of the product(s) they’re looking to buy. With hands-on experiences, real-life images, and comparisons, it’s obvious why this is the case. While imagery is always on...