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Starting 2019 Out Right For most, the launch of the New Year is all about parties, popping champagne and the ball drop in New York's Time Square. That’s not to say it’s not, but after the celebrations settle, and the confetti is swept away, January can mean big business. Just like the months of planning devoted to celebrating, we need to be thinking ahead too on how to kick off 2019, setting the tone for success during the rest...

Here at AIM, we are proud to be known thought leaders in affiliate and performance marketing, always looking for ways to stay on top and ahead of trends, strategies, and approaches to driving improved results. As a team, we invite experts in various areas of leadership, business, education, training, and digital marketing to come speak to us as part of our ongoing team training and professional development. This allows us to expand our knowledge and strategic...

Exclusive Interview With Mirella Crespi The performance marketing industry is ever-changing and one of the most exciting things about change is the new and diverse opportunities it creates. During the 2017 Affiliate World Asia Conference, we had the privilege to attend the first SheCommerce Event created by Women in AdTech in partnership with Shopify. For this month’s exclusive interview we have the pleasure of talking to Mirella Crespi, Founder of Women in AdTech and SheCommerce. Mirella spotted an opportunity...

The best way to get your readers excited about a new product or brand is with captivating content. According to studies, blogs have been rated as the 5th most trusted source for accurate online information (Source). That means consumers are looking beyond the ads they see to get a better idea of the product(s) they’re looking to buy. With hands-on experiences, real-life images, and comparisons, it’s obvious why this is the case. While imagery is always on...