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While each landing page of a website is important, it’s time to think beyond your standard web pages. Creating extra landing pages that house specific products or information can be extremely beneficial. This can be done by adding a blog to your site or a section that is strictly content driven with lookbooks, style guides, infographics, etc. These extra pages allow you more opportunities to get eyes on your brand and products, leading to more conversions....

Earlier this year, the world’s largest online travel community contacted AIM to speak at one of their Toronto events, ranked in the Top 3 largest and most engaged groups within the Travel Massive global community. Travel Massive is comprised of 51,000 travel insiders, 3,300 companies and 118,000 connections, and growing daily. They are quickly becoming the voice of the global travel community, and a source for education, inspiration, best-practices and networking opportunities for those in the travel...