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FTC Disclosure – Why It’s Important
With the incredible growth influencer marketing is seeing, the Federal Trade Commission (FTC) is always making sure the consumer is protected. ...
The Benefits of Social Media Marketing
What is the goal of SMM? More times than not, it is to produce content that users will see, look into, or share to help a company increase brand exposure, broaden customer reach, and/or increase sales....
AIM Educates Travel Influencers and Content Writers About Affiliate Marketing
Earlier this year, the world’s largest online travel community contacted AIM to speak at one of their Toronto events, ranked in the Top 3 largest and most engaged groups within the Travel Massive global community. Travel Massive is comprised of 51,000 travel insiders, 3,300 companies and 118,000 connections, and growing daily. They are quickly becoming the voice of the global travel community, and a source for education, inspiration, best-practices and networking opportunities for those in the travel...
A Diversified Portfolio: Beyond Coupon and Loyalty Sites
You can only go so far with the traditional partners of the affiliate world. Aim for true success with a diversified portfolio and tap into a market that has a wide range of opportunities....
Driving Brand Awareness by Embracing Influencers
Very popular in the new digital age, influencers have become a trusted voice. Find out why brands are looking to influencers to help them promote and market their products and services....
Getting Started with Affiliate Marketing Attribution in 2019
As we get further into 2019, Marketing Executives are trying to better understand their buyers’ journey and which marketing channels are contributing sales. They are trying to determine where and how to spend their marketing dollars in a way that drives the highest possible ROI, the most well defined cross channel transactions, and where their new customer acquisitions are really coming from. In an effort to provide more clarity around what attribution strategies Marketing Executives should be...
5 Common Affiliate Hurdles
Affiliate Marketing is still growing and if you put in the work and think long-term it can be very rewarding. These 5 things will help you to become a truly successful affiliate....
Building a Global Partner Ecosystem
An exclusive Interview with Jim Nichols, CMO at Partnerize 2018 has been another big year of growth, innovation and evolution, continuously pushing the industry forward. An excellent example of this is the rebranding of one of our performance marketing technology partners. In July last year, Performance Horizon announced a rebrand to Partnerize. During the same month, we co-hosted a dinner in partnership with Partnerize at the Hawksworth Restaurant in Vancouver, bringing together leaders in ecommerce for an evening...