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Driving Brand Awareness by Embracing Influencers
Very popular in the new digital age, influencers have become a trusted voice. Find out why brands are looking to influencers to help them promote and market their products and services....
Getting Started with Affiliate Marketing Attribution in 2019
As we get further into 2019, Marketing Executives are trying to better understand their buyers’ journey and which marketing channels are contributing sales. They are trying to determine where and how to spend their marketing dollars in a way that drives the highest possible ROI, the most well defined cross channel transactions, and where their new customer acquisitions are really coming from. In an effort to provide more clarity around what attribution strategies Marketing Executives should be...
5 Common Affiliate Hurdles
Affiliate Marketing is still growing and if you put in the work and think long-term it can be very rewarding. These 5 things will help you to become a truly successful affiliate....
Building a Global Partner Ecosystem
An exclusive Interview with Jim Nichols, CMO at Partnerize 2018 has been another big year of growth, innovation and evolution, continuously pushing the industry forward. An excellent example of this is the rebranding of one of our performance marketing technology partners. In July last year, Performance Horizon announced a rebrand to Partnerize. During the same month, we co-hosted a dinner in partnership with Partnerize at the Hawksworth Restaurant in Vancouver, bringing together leaders in ecommerce for an evening...
Sarah Bundy Tells Her Story of Determination and Growth in The Prevail Project
If you want to learn the story of how AIM was started and Sarah's journey to become one of Canada's Top 100 Female Entrepreneurs, watch the video and read The Prevail Project interview....
Ringing in the New Year, Affiliate-Style
Starting 2019 Out Right For most, the launch of the New Year is all about parties, popping champagne and the ball drop in New York's Time Square. That’s not to say it’s not, but after the celebrations settle, and the confetti is swept away, January can mean big business. Just like the months of planning devoted to celebrating, we need to be thinking ahead too on how to kick off 2019, setting the tone for success during the rest...
Pioneer, friend, legend. James Martell, your legacy lives on
In tribute to James Martell and deeply thankful for the privilege to have known him and called him our dear friend....
Connecting and Influencing Others
Understand and improve the quality of your everyday interactions with others through emotional intelligence and learn how it can be used in the affiliate industry. ...