Last month, CJ Affiliate by Conversant (formerly known as Commission Junction) held their annual CJU (Commission Junction University) event in Santa Barbara, California.
The best performers in the network from a publisher, merchant and agency partner perspective attended, with the intention of gaining insights into the advancements of Conversants’ technologies, publisher relationships and to collaborate on mutual opportunities.
This year’s CJU was no disappointment, and attendees got to learn about new international expansion opportunities, cross device tracking, mobile partnerships, and social influencer & content publisher engagements as a key focus.
Between their Keynote by Parag Khanna discussing worldwide trends, economic ecosystems, and how global connectivity is impacting macro commerce, ecommerce trends and affiliate, and their full Global Expo of top international publishers, there was no shortage of people to speak to about international performance marketing opportunities.
In meeting with the Agency Relationship Management team, we also came to learn that AIM has officially become one of CJ’s Certified Agencies with three Certified CJ Ambassadors who have met the high standards of expertise required on the network to receive this official status.
As the world of performance marketing continues to globalize, it’s essential to evolve both technology and relationships that reach, engage and convert strategically targeted global markets.
CJU successfully created a foothold to launch into 2018 with new opportunities both within the North American market, and internationally, with publisher opportunities, tracking capabilities and data insights on a global scale.
We look forward to attending next year’s event, and seeing what new opportunities and developments are on the horizon.