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An exclusive Interview with Jim Nichols, CMO at Partnerize 2018 has been another big year of growth, innovation and evolution, continuously pushing the industry forward. An excellent example of this is the rebranding of one of our performance marketing technology partners. In July last year, Performance Horizon announced a rebrand to Partnerize. During the same month, we co-hosted a dinner in partnership with Partnerize at the Hawksworth Restaurant in Vancouver, bringing together leaders in ecommerce for an evening...

The affiliate industry continues to become more data driven year after year. This fact results in managers being tasked with not only qualitative, but quantitative analysis of their programs to maximize gains in an efficient manner. Below is a list of tools that can be used for a holistic, data centric approach to your affiliate program. Network Reporting Affiliate network reports are the backbone of your affiliate data analysis and networks are providing more data than ever. Therefore,...