As we get further into 2019, Marketing Executives are trying to better understand their buyers’ journey and which marketing channels are contributing sales. They are trying to determine where and how to spend their marketing dollars in a way that drives the highest possible ROI, the most well defined cross channel transactions, and where their new customer acquisitions are really coming from.
In an effort to provide more clarity around what attribution strategies Marketing Executives should be looking at, Sarah Bundy spoke with attribution expert, Anthony Clements, about what attribution really is, and how companies should be thinking about investing in it this year.
What is the difference between multi-channel and omni-channel attribution?
It’s worth saying from the outset that these two phrases are used quite interchangeably in many aspects of digital marketing, which often creates a bit of confusion for marketers. The real difference between multi-channel and omni-channel from an attribution perspective is in the outcomes.
Download your free infographic all about understanding attribution.