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Has your company launched a conversion optimization program yet? If not, you might feel like you’re missing the boat, as you’ve heard more and more about the impact that optimization can have on your growth rates. You’ve likely seen case studies outlining double-digit conversion rate gains, tens of thousands to millions of dollars in incremental revenue, and winning A/B test treatments for websites in every industry. Perhaps you’ve been wondering: How can we generate those kinds of wins...

Overview of Types of Attribution for Affiliate At AIM there’s always a lot of discussion around attribution.  With a diverse team, a range of different marketing backgrounds, and a wide array of current clients across various industries, there’s a vast amount of experience and perspectives that serve to drive ideation and recommendations to best optimize the performance marketing efforts of our clients.   Additionally, we implement and execute these theoretical concepts for our clients, sifting through the complexity...