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Understanding Attribution │ Downloadable Infographic


We’ve put together a helpful infographic to help you understand more about attribution in marketing, particularly in performance marketing. Through interesting facts and statistics, the graphic will also explain why attribution is such a hot topic in this space.

The following infographic will take you on a journey and answer questions like: What is attribution? What types of attribution exist in the affiliate channel? And, why does attribution matter? Check it out!

 

Understanding Attribution in Affiliate Marketing

 

Now that you have a better understanding of attribution, you might be wondering how you can make sure that you have the best attribution model in place for your affiliate program. To answer, we have 3 steps to follow that may help.

  1. Analyze your affiliate program data to determine which partners provide what kind of value. Who assists conversions and who closes them?
  2. Based on your findings, construct the most suitable commission attribution model for your program. Test it by creating projections of which partners would get what kind of commission, and what your overall costs would be. Adjust if needed.
  3. Roll out the commission attribution model to your affiliate partners. Make sure to explain how it benefits them and re-evaluate in a few months.

While we hope the above helps you learn more about attribution, All Inclusive Marketing has experts who are happy to answer any other questions you may have. Chat with us today and let us know how we can help!


Maria's analytical approach and her get-it-done attitude have moved her forward in her digital marketing career. With an academic background in physics and HR, as well as marketing and sales experiences in industries ranging from tech and professional services to retail and non-profit, Maria has both the quantitative understanding of marketing metrics and strategies and the cognitive knowledge of consumer behavior under her belt.

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