Unravel the basics of affiliate marketing in Part 1 of our FAQ series! Gain insights to excel in the world of affiliate marketing with this valuable resource!

Affiliate Marketing FAQs: Part 1 Basics

With over 75+ years of combined experience on the AIM team, our experts have come across a lot of commonly asked questions. From the basic ask of what affiliate marketing actually is to more complex questions like what are the legal considerations in affiliate marketing, we’ve heard them all.

To help those considering affiliate marketing or seeking growth as partners, we have embarked on a mission to create an invaluable FAQ series. Beginning with the basics, we are pleased to offer answers to the industry’s most frequently asked questions. This series was created with the aim of empowering you to achieve the success you envision in the world of affiliate marketing.

In Part 1 you will:

  • Get an overview of what affiliate marketing is and how it’s beneficial.
  • Learn what it takes to become an affiliate marketer.
  • How much you can earn.
  • And More!

So, without further ado, let’s dive in!

What is affiliate marketing?

A performance-based online marketing channel, affiliate marketing lets retailers compensate partners for the sales they generate. It is now predominantly used alongside other digital marketing channels like email marketing, SEO, and PPC advertising.

What are the benefits of affiliate marketing?

Affiliate marketing enables brands and businesses to connect with their targeted audience effectively, converting buyers at a reduced cost. Meanwhile, affiliate partners can monetize their audience, boost their reputation, and expand their following.

How do I become an affiliate marketer?

Becoming an affiliate marketer involves several steps and considerations.

  • Understand Affiliate Marketing: Begin by educating yourself about affiliate marketing. Make sure you understand how links and commissions work, who the key players are, and what typical terms and conditions are. For help, check out our Affiliate Marketing Overview Infographic.
  • Choose Your Niche: Decide on a niche or a specific area of interest for your affiliate marketing efforts. It’s best to choose a niche you are passionate about or have expertise in, as this will make it easier to create engaging content and build an audience.
  • Build a Platform: You’ll need a platform to promote affiliate products such as a website, blog, YouTube channel, social media account, or email list. Choose a platform that aligns with your niche and where your target audience is likely to be present.
  • Create Quality Content: Content is crucial for affiliate marketing success. Produce valuable, informative, and engaging content that caters to your target audience’s needs and interests. This could include product reviews, tutorials, comparison articles, and helpful guides.
  • Focus on Growing an Audience: Growing your audience is essential for increasing your affiliate earnings. Use SEO (Search Engine Optimization) techniques to attract organic traffic, engage with your audience on social media, and consider paid advertising if it aligns with your budget.
  • Research Affiliate Programs: Look for affiliate programs within your chosen niche. Many companies and online platforms have affiliate programs that offer commissions for promoting their products. Check out top affiliate networks with a marketplace of affiliate programs (such as, but not limited to, ShareASale or CJ).
  • Be Patient and Persistent: This industry can take time to yield substantial results. Be patient and persistent, continuously improving your skills and adapting your approach based on feedback and data.

What are the best affiliate programs to join?

The best affiliate programs to join depend on your niche and the products or services you want to promote. Research programs for commission structure, cookie duration, and support. Ensure they match your niche and audience, and remember to promote products you believe in authentically.

How much money can I make with affiliate marketing?

Income potential in affiliate marketing varies widely and depends on factors like niche, audience size, conversion rates, and quality of content. It can range from a few hundred dollars to thousands per month, but success takes time and effort. Some achieve six or seven-figure incomes, but they are the exception, not the norm. Be prepared to invest and start with realistic expectations.

We’ve also put together a shareable infographic with all of the above information. If you would like a handy reference or would like to share the wealth of knowledge, please click the button to download your copy.

If you’re looking for amazing programs to apply to, we have a variety of clients to check out. For all your affiliate marketing needs, don’t hesitate to contact one of our experts. We’re here to help!
Ashley Klotz

Ashley Klotz

With 12+ years in marketing across a variety of verticals, Ashley brings a robust viewpoint to the creative side of affiliate and partnership marketing. With a knack for writing and her people skills, content marketing, and customer retention have been at the forefront of her success.