10 tips to expand your marketing strategy globally

As the digital age brings businesses and consumers closer together, many small to mid-sized companies have been left with the question of what to do about their international audience.  Many never started with the intention of selling globally but soon realize that a growing portion of their online visitors, and possibly their paying customer base, come from outside of their geographic location.   Whether it’s a software company or an online clothing retailer, the challenge is often...