With over 75+ years of combined experience on the AIM team, our experts have come across a lot of commonly asked questions. From the basic ask of what affiliate marketing actually is to more complex questions like what are the legal considerations in affiliate marketing, we’ve heard them all.
To help those considering affiliate marketing or seeking growth as partners, we have embarked on a mission to create an invaluable FAQ series. If you’ve missed Part 1 of this series (Unraveling the Basics), you can click here to review. For part 2, we’re going to cover some common questions regarding getting started with promoting products.
In Part 2 you will:
- Understand how affiliate marketing promotion works.
- Learn which products to consider.
- And More!
Let’s dive in!
How does affiliate marketing work?
First, the affiliate partner puts a link and content on their site, in email, etc. From there, a potential buyer clicks the link and lands on the promoted brand’s website or landing page. Hopefully, at this step, the potential buyer makes a conversion (e.g. completes a sale or fills out a lead form) on the website. If so, the action is tracked and the affiliate partner earns a payout/commission.
How do I promote affiliate products?
To effectively promote affiliate products, a diverse strategy is key. Create engaging content—blogs, videos, or infographics—and optimize for SEO to boost organic traffic. Build an email list for direct product recommendations, engage on social platforms, and consider paid advertising. Collaborate with brands you already love, share honest reviews, and offer exclusive promotions.
What are the best ways to drive traffic to my affiliate links?
It’s about creating compelling, valuable content optimized for search engines. Without that, you’re links aren’t going to get a lot of traffic. With your content, maintain a consistent posting schedule on social media, engaging with your audience and offering incentives like exclusive content or giveaways. It’s also best to always use clear calls-to-action to guide your audience while responding actively to comments and messages to foster community. And, don’t forget to transparently communicate your affiliate relationships to build trust.
How do I choose the right affiliate products to promote?
When picking affiliate products, prioritize relevance to your content, opt for reputable companies with fair commissions, and consider personal experience for authenticity.
Can I do affiliate marketing without a website?
Absolutely! Use social media, email, YouTube, or podcasts to share affiliate links. Engage in relevant forums and communities to promote products within their guidelines. Just be transparent about your affiliations and follow platform rules.
We’ve put together a shareable infographic with all of the above information. If you would like a handy reference or would like to share the wealth of knowledge, please click the button to download your copy.