befitting AIM brand spotlight

Brand Spotlight – Befitting

Befitting is an online retailer of premium prescription eyewear in the US and Canada, with a vibe that is free-spirited, no boundaries, be who you want to be.

Delivering the brands you love like Ray-Ban, Carrera, Polaroid, Oakley, and more, Befitting offers quality and style for every budget. On top of their specially curated collections, Befitting is devoted to helping clients find the absolute perfect glasses to express their style by combining technology with the skill of a seasoned stylist. This combination helps eliminate the stress of browsing and provides you with personalized frame recommendations to suit your unique look and style. 

With top-quality lenses (including Blue Light and Transition lenses) and manufacturing on every pair they deliver, Befitting believes everyone should be able to find the glasses that make them look and feel confident.

All of this and more is why we’re happy to be partnered with Befitting. They’re a great brand, offering amazing products to their customers and we enjoy spreading their message. Please read on to learn more about this partnership and Befitting’s affiliate program.


Q: What inspired you to reach out to AIM for full program management?

A: Befitting is excited to connect potential customers with our brand and we knew AIM would help us achieve this while providing great client service.


Q: Why is affiliate marketing important to your brand’s growth?

A: As a fairly young brand, it provides us with great opportunities to create brand awareness across a broad network of platforms. We are able to promote incentives and relevant marketing material to customers who may otherwise not have explored our brand, driving site visits and eventually conversions and loyalty.


Q: What are some potential benefits you see with your affiliate program?

A: Reaching customers who might not otherwise be familiar with our brand across a multitude of online markets. We are able to advertise to a diverse range of audiences that reflect our brand values, such as students, online shoppers, and Airmiles users. We love matching these customers with their perfect pair of frames, helping them to look great and feel confident!


befitting brand spotlight


Visit Befitting at to learn more about finding the right pair of glasses, and check out their affiliate program on the AIM website for more details.

Ashley Klotz

Ashley Klotz

With 12+ years in marketing across a variety of verticals, Ashley brings a robust viewpoint to the creative side of affiliate and partnership marketing. With a knack for writing and her people skills, content marketing, and customer retention have been at the forefront of her success.