Brand Spotlight Tru Earth Interview

Brand Spotlight – Tru Earth

Based just outside Vancouver, Canada, Tru Earth is a leader in eco-friendly consumer goods. 

Their Mission: Eliminate single-use plastics that usually end up in landfills and the oceans. 

Tru Earth features a comprehensive line of eco-friendly household products for the kitchen, bathroom, and laundry room. The most popular of these items is the Tru Earth Laundry Strip, which changes the way people do their laundry! 

Customers simply place one strip in the washing machine and start the machine. There is no need to add liquid detergent, powders, or pods. No measuring, no mess, and no plastic jug that ends up in a landfill, because the eco-strips come in a biodegradable cardboard sleeve that helps reduce carbon emissions by 94%. 

They are a company that takes pride in helping the environment while also helping their customers take care of their day-to-day needs. We’re very excited to have them on board and look forward to helping grow their affiliate program.

Read on to learn more about our new partnership with Tru Earth…


Q: What inspired you to reach out to AIM for full program management?

A: AIM’s reputation as an excellent project manager was a key factor in our decision-making process. We see AIM as a viable avenue to enhance our affiliate marketing channel and wanted to work with a team capable of coming in and making an immediate impact on the results of our affiliate channel.


Q: Why is affiliate marketing important to your brand’s growth?

A: Affiliate marketing brings our brand into view of more potential customers who may not be actively engaged in our regular marketing channels. It also gives us access to partnerships and opportunities that we might not have through other channels, helping us create extra assets and links that can be utilized throughout our website and social media pages. 


Q: What are some potential benefits you see with your affiliate program?

A: First and foremost, the biggest benefit of our affiliate program is the increased brand awareness we get by making new connections and partnerships. Other benefits include a lower overall cost per acquisition for the brand and a reduction in ad spend on paid advertising.


Brand Spotlight Tru Earth Interview


Visit Tru Earth at www.Tru.Earth where you can Meet and check out their affiliate program on the AIM website for more details.

Ashley Klotz

Ashley Klotz

With 12+ years in marketing across a variety of verticals, Ashley brings a robust viewpoint to the creative side of affiliate and partnership marketing. With a knack for writing and her people skills, content marketing, and customer retention have been at the forefront of her success.