Blogger, Comparison Site, or Coupon/Loyalty, there are numerous types of partners in the affiliate space, but one thing connects them – content. Whether you are writing up a blog article, comparison listicle, or promoting a new sale, creating high-performing content is key.
However, as an affiliate, you have a lot on your plate. When it comes to promoting, there’s so much to consider – what does your audience want, do any advertisers have something unique to promote, is there something special coming up (e.g. trend, holiday, season, etc.)? It’s enough to leave you blank when it comes time to create.
This is why a content calendar is important and no longer just for a big brand’s marketing team. It’s a tool for anyone out there creating content and building their own brand. Actually, while a content calendar is crucial for a big marketing team to hit their goals and stay on the same page, it’s a lifesaver for affiliates trying to manage multiple brands and channels, all while tackling their other day-to-day tasks.
If you find it hard to carve out time, or if you want to promote more but can’t seem to figure out how and when then a content calendar needs to be your next step to organize your time and clients.
Here’s How to Start:
- Establish Length of Time: Quarterly or a 6-month calendar works well. This allows you to plan in advance, but manage trends and stay on top of societal events.
- Determine Posting Schedule: While many tip blogs recommend posting 5 times a week, make sure to create a posting schedule that works for you and your lifestyle. If you aim too high, you might be setting yourself up for failure.
- Highlight Key Dates: Pinpointing high shopping seasons, holidays, etc. can help you start with the most important times to plan.
- Brainstorm: Figure out what type of content works for your audience/niche.
Tips for Content:
- If your scheduling cadence is making it hard for you to come up with ideas, try a weekly themed topic (e.g. Monday Motivation, Tip Tuesday, Friday Finds).
- Infographics and style guides are great forms of content to break up copy-filled articles.
- Stay relevant to your own brand while promoting advertisers.
- Keep up with seasonality when choosing the advertisers to promote.
Creating your calendar can be as simple or complex as you need it to be too. If new to the idea, try something simple with a monthly calendar that includes basic topics and brands listed. From this, you can progress into a more detailed calendar that features topics, draft dates, editorial dates, social pushes, and more. In the end, it’s what works for you, but no matter what you choose, having a calendar available is going to make a world of difference.
Get organized today and boost those conversions!