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Performance Marketing: The World is Changing – Are You Keeping Up?
A new wave of digital marketing trends is entering the global scene and 2020 will be the gateway that connects them to brands who embrace innovation and adapt to it. ...
Diversifying Your Affiliate Profile for Better Results
Varying the types of affiliates in your program can assist you in achieving a wide range of Key Performance Indicators (KPI) from reaching new audiences and converting new customers, to increasing the average order value, or increasing the frequency a customer shops with your brand. ...
A Year in Review with AIM │ 2019
2019 was a good year, and we wanted to take a moment to look back on this year and see where we were, what we did, and where we’re at as we head into the new year. Come join us!...
Understanding Attribution │ Downloadable Infographic
We've put together a helpful infographic to help you understand more about attribution in marketing, particularly in performance marketing. Through interesting facts and statistics, the graphic will also explain why attribution is such a hot topic in this space....
The Network Dating Game │ Who’s Right for You?
The cornerstone of your affiliate program is the network. It’s what helps track your sales, ensures partners are paid in a timely matter and is more important than you might think. We can help you find the network that's right for you and your program....
Setting Up for Success │ Affiliate Program Launch Checklist
When setting up an affiliate program from scratch, there are a ton of moving parts you need to be prepared for. At AIM, we have created a system to ensure each step of the process can be completed quickly and efficiently; allowing a new program to be set up and launched within 30 days or less....
Landing Pages: How They Can Help You and Your Partners
While each landing page of a website is important, it’s time to think beyond your standard web pages. Creating extra landing pages that house specific products or information can be extremely beneficial. This can be done by adding a blog to your site or a section that is strictly content driven with lookbooks, style guides, infographics, etc. These extra pages allow you more opportunities to get eyes on your brand and products, leading to more conversions....
Why Compliance is Important for Brand Protection
As we enter the 2019 holiday season, it’s an opportune time to be reminded of the importance of brand protection and compliance. ...
