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FTC Disclosure – Why It’s Important
With the incredible growth influencer marketing is seeing, the Federal Trade Commission (FTC) is always making sure the consumer is protected. ...
A Diversified Portfolio: Beyond Coupon and Loyalty Sites
You can only go so far with the traditional partners of the affiliate world. Aim for true success with a diversified portfolio and tap into a market that has a wide range of opportunities....
Driving Brand Awareness by Embracing Influencers
Very popular in the new digital age, influencers have become a trusted voice. Find out why brands are looking to influencers to help them promote and market their products and services....
Connecting and Influencing Others
Understand and improve the quality of your everyday interactions with others through emotional intelligence and learn how it can be used in the affiliate industry. ...
Creating Content They’ll Remember
Here at AIM, we are proud to be known thought leaders in affiliate and performance marketing, always looking for ways to stay on top and ahead of trends, strategies, and approaches to driving improved results. As a team, we invite experts in various areas of leadership, business, education, training, and digital marketing to come speak to us as part of our ongoing team training and professional development. This allows us to expand our knowledge and strategic...
Get Connected: 5 Tips to Working with Influencers
Influencers are at the top of every marketing strategy nowadays and with good reason. This new form of marketing has been proven to be very effective in the era of Social Media. Just think about how much you spend searching different social platforms. ‘Oohing’ and ‘ahhing’ over someone’s newest outfit or electronic. I’m guilty of it for sure! According to Deloitte, “Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than...
How influence can drive results – 6 key takeaways
Here are some of my key takeaways and insights from How Influence Can Drive Results at Brainstation in Vancouver: THE BRANDS – KEY TAKEAWAYS Tech companies Assembly and Social Nature presented two influencer marketing tools to an audience of agencies, brands, and influencers. Each presentation showcasing insightful influencer marketing stats, concerns, product info, and case studies. The audience was engaged throughout and asked some very informed questions. Assembly is an influencer marketing tracking platform that enables marketers to build out...
Top 10 Takeaways From The Social Media Success Summit 2015
I had the pleasure of attending the Social Media Success Summit this year. There were so many light bulb moments for me; I had to share my top ten takeaways from some of the most influential individuals in the field. It was hard to narrow it down to only 10, I found myself writing down new ideas and strategies every minute of every session. If you’ve already got a good grasp of social media marketing I...
