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While each landing page of a website is important, it’s time to think beyond your standard web pages. Creating extra landing pages that house specific products or information can be extremely beneficial. This can be done by adding a blog to your site or a section that is strictly content driven with lookbooks, style guides, infographics, etc. These extra pages allow you more opportunities to get eyes on your brand and products, leading to more conversions....

Here at AIM, we are proud to be known thought leaders in affiliate and performance marketing, always looking for ways to stay on top and ahead of trends, strategies, and approaches to driving improved results. As a team, we invite experts in various areas of leadership, business, education, training, and digital marketing to come speak to us as part of our ongoing team training and professional development. This allows us to expand our knowledge and strategic...

Influencers are at the top of every marketing strategy nowadays and with good reason. This new form of marketing has been proven to be very effective in the era of Social Media. Just think about how much you spend searching different social platforms. ‘Oohing’ and ‘ahhing’ over someone’s newest outfit or electronic. I’m guilty of it for sure! According to Deloitte, “Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than...