Brand Spotlight – Nested Bean
Nested Bean is a sleep health brand that creates Zen Sleepwear™ — gently weighted infant sleepwear designed to mimic the soothing power of a parent’s embrace, for longer, more restorative sleep. Babies fall asleep faster and stay asleep longer, so the whole family thrives.
Founded by a mom who was in desperate need of sleep herself, Nested Bean was developed after a simple act of putting her hand on her baby’s chest with a stuffed animal and it resulting in her baby sleeping under the gentle pressure. As of today, Nested Bean’s reach has grown and so has its array of products. Swaddles, sleeping bags, and PJs, the core remains the same throughout their entire collection — sleepwear that soothes like your touch.
It’s a brand that we’re excited to have in our portfolio and think partners and their audience will love them as much as we do! Please read on to learn more about our partnership and the Nested Bean Affiliate Program.
Q: What has it been like for your program to work with full program management like AIM?
A: AIM has taken the process of researching, contacting, and onboarding new qualified affiliates off our internal team, which has been a major help in our day-to-day efforts. Their reporting is clear and detailed, so we are always aware of how the program is performing. Our management team is very responsive via email and is always available to answer questions or take care of issues that arise.
Q: Why is affiliate marketing important to your brand’s growth?
A: Affiliate marketing is an important initiative for Nested Bean’s growth. It allows us to diversify our sales channels, and acquire partners who will promote the brand and our offers to new customers. It also allows us to be introduced to consumers where they are shopping, with cashback sites becoming more popular in our target market.
Q: What are some benefits you have seen with your affiliate program?
A: Steady revenue growth, list building, and increase in traffic have been some of the main benefits to our affiliate program – all while maintaining a list of active affiliates that are reputable and qualified partners.