Sortly AIM Brand Interview

Brand Spotlight – Sortly

Founded in 2012 by Dhanush Balachandran, Sortly is a fully remote SaaS company with employees around the globe. With a focus on saving small businesses and enterprises time, money, and hassle, Sortly is an inventory software app that automates inventory by tracking items, assets, equipment, tools, materials, and more.

As the #1 rated inventory app, Sortly serves customers in an array of industries—construction, medical, interior design, manufacturing, food & beverage, and more. Teams can seamlessly manage their inventory in real-time with Sortly’s cloud-based software, on any device. It’s a smart, modern approach to inventory that is transforming how thousands of small businesses and large organizations—including teams at Apple, Lyft, Netflix, and Facebook—effortlessly keep track of their supplies. 

We’re very excited to have partnered with Sortly and look forward to helping them grow and gain a successful program! Please read on to learn more about this new partnership and Sortly’s affiliate program.


Q: What inspired you to reach out to AIM for full program management?

A: We knew that building an affiliate presence was integral to hitting our growth targets and remaining competitive with other inventory solutions. This program is the first of its kind at Sortly, so we knew we needed a full-service partner who could really learn our brand and make the right recommendations.


Q: Why is affiliate marketing important to your brand’s growth?

A: Simply put, it helps us acquire new customers. We’ve worked hard to optimize our other marketing channels but we knew it was time to invest in an affiliate program to build broader awareness outside of search.


Q: What are some potential benefits you see with your affiliate program?

A: Our primary goal with the program is to scale our acquisitions and grow our customer base—which we have begun to see! We’ve also been able to expand our content footprint and get our brand in front of audiences that were previously out of reach.

Sortly AIM Brand Interview Spotlight

Visit Sortly at to learn more about their top-rated services, and check out their affiliate program on the AIM website for more details.

Ashley Klotz

Ashley Klotz

With 12+ years in marketing across a variety of verticals, Ashley brings a robust viewpoint to the creative side of affiliate and partnership marketing. With a knack for writing and her people skills, content marketing, and customer retention have been at the forefront of her success.