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Performance marketing is all about building relationships and increasing brand awareness. Affiliates work very hard to get their followers interested in a brand and get them excited to shop. While your brand and products are worth all the effort, a good site is key on converting those visitors. Here are some essential marketing tips to keep your site fresh.   1.    User Experience   From start to finish, your customer’s journey should be seamless and interesting. Keep each page of your...

As we start a new year, Advertisers and Publishers alike are striving to drive incremental growth and strategic scale of their revenue and bottom line. One of the best ways of driving that incremental lift is through strategic conversion optimization.   What does this mean? This means that every dollar you spend on marketing goes a whole lot farther. Why? Because when you invest in conversion optimization, you're ultimately helping more people buy more easily however using the...

Has your company launched a conversion optimization program yet? If not, you might feel like you’re missing the boat, as you’ve heard more and more about the impact that optimization can have on your growth rates. You’ve likely seen case studies outlining double-digit conversion rate gains, tens of thousands to millions of dollars in incremental revenue, and winning A/B test treatments for websites in every industry. Perhaps you’ve been wondering: How can we generate those kinds of wins...