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A Beginners Guide to SEO
There’s no need to worry if you are completely unfamiliar with SEO or just know a little, you’re okay. There are simple things you can learn and execute to get you started. ...
Affiliate Programs: Why Pausing is Not the Answer
With unexpected circumstances, it's common for marketing teams to strategize new ways of working, but pausing your affiliate program is not the best way to go. Read on to see why....
Best Planning Tips & Tools for Placements
Placements provide advertisers with enhanced visibility on affiliate websites, social media pages, newsletters, app promotions, push notifications, and more. Get tips on finding the right placements for your program....
Brand Strategy: Are You Ready to Go Global?
If selecting the right partners to drive incrementality is like a game of Chess, then going global is like a game of Monopoly: You need to know your opponents, be strategic, and know where to spend your money to get the most bang for your buck. ...
Selecting the Right Partners to Drive Incrementality
Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly. ...
