Jason Lilien | All Inclusive Marketing

July 6, 2017

Affiliate Marketing, Attribution, Business, Industry Trends, Marketing Strategy

Attribution Part 1 – What is it and why is it important?

Overview of Types of Attribution for Affiliate At AIM there’s always a lot of discussion around attribution. With a diverse team, a range of different marketing backgrounds, and a wide array of current clients across various industries, there’s a vast amount of experience and perspectives that serve to drive ideation and recommendations to best optimize the performance marketing efforts of our clients. Additionally, we implement and execute these theoretical concepts for our clients, sifting through the complexity...

by Jason Lilien

July 12, 2016

Business, Marketing Strategy

10 tips to expand your marketing strategy globally

As the digital age brings businesses and consumers closer together, many small to mid-sized companies have been left with the question of what to do about their international audience. Many never started with the intention of selling globally but soon realize that a growing portion of their online visitors, and possibly their paying customer base, come from outside of their geographic location. Whether it’s a software company or an online clothing retailer, the challenge is often...