Author name: Mark Goco

Mark is our Vancouver-based Business Intelligence and Operations Manager and holds a certificate in Marketing Management & Marketing Communications from the British Columbia Institute of Technology. He is passionate about identifying issues and providing solutions by optimizing and streamlining processes.

Affiliate Growth: Driving Incrementality with the Right Partners

Selecting the Right Partners to Drive Incrementality

2 Comments / Affiliate Marketing, Affiliate Program, Business, Marketing Strategy, Partner Marketing, Performance Marketing / By Mark Goco

Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly.

Risk Management of Social Influencers for Affiliate Marketing

Affiliate Marketing: Are Your Social Influencers Playing by the Rules?

Affiliate Marketing, Affiliate Program, Business, Industry Trends, Influencer Marketing, Marketing Strategy, Partner Marketing, Performance Marketing / By Mark Goco

When dealing with social influencers it becomes a game of risk management for your program. Are your Social Influencers playing by the rules?

Why Compliance is Important for Brand Protection

1 Comment / Affiliate Marketing, Business, Industry Trends, Influencer Marketing, Marketing Strategy, Mobile Marketing & mCommerce, Partner Marketing, Performance Marketing, Technology, Website / By Mark Goco

As we enter the 2019 holiday season, it’s an opportune time to be reminded of the importance of brand protection and compliance.