April 14, 2020 18 2 Affiliate Marketing, Affiliate Program, Business, Marketing Strategy, Partner Marketing, Performance Marketing Selecting the Right Partners to Drive Incrementality Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly. ... by Mark Goco
February 19, 2020 13 0 Affiliate Marketing, Affiliate Program, Business, Industry Trends, Influencer Marketing, Marketing Strategy, Partner Marketing, Performance Marketing Affiliate Marketing: Are Your Social Influencers Playing by the Rules? When dealing with social influencers it becomes a game of risk management for your program. Are your Social Influencers playing by the rules? ... by Mark Goco
October 17, 2019 2 1 Affiliate Marketing, Business, Industry Trends, Influencer Marketing, Marketing Strategy, Mobile Marketing & mCommerce, Partner Marketing, Performance Marketing, Technology, Website Why Compliance is Important for Brand Protection As we enter the 2019 holiday season, it’s an opportune time to be reminded of the importance of brand protection and compliance. ... by Mark Goco