Selecting the Right Partners to Drive Incrementality
Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly.
affiliate partners
Don’t Sleep on Influencers & Bloggers—Why You Need Them
Amidst the COVID-19 crisis, it’s evident now more than ever the importance of content publishers in your affiliate program. They go to work advocating for your brand at a time when a coupon or special offer may simply be overlooked.
Affiliate Program Evaluation: Getting Back to Profitability and Growth
The affiliate space is a dynamic, competitive, and fast-paced environment. However, the fundamentals within the affiliate industry remain the same. But what if your affiliate program is no longer thriving? How can you ensure your program is profitable, competitive, and growing alongside the industry?
Affiliate Program Success: Ten Examples of Performance-Based Partners
In affiliate marketing, there are different types of partners to consider: Cashback/Loyalty, Coupon/Deal, Employee Benefit, Content, and Subnetworks. But not all partners are created equal.
