April 14, 2020 18 2 Affiliate Marketing, Affiliate Program, Business, Marketing Strategy, Partner Marketing, Performance Marketing Selecting the Right Partners to Drive Incrementality Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly. ... by Mark Goco
March 26, 2020 16 1 Affiliate Marketing, Affiliate Program, Business, Marketing Strategy, Partner Marketing, Performance Marketing Don’t Sleep on Influencers & Bloggers—Why You Need Them Amidst the COVID-19 crisis, it’s evident now more than ever the importance of content publishers in your affiliate program. They go to work advocating for your brand at a time when a coupon or special offer may simply be overlooked.... by Trentt Copeland