Industry Trends

Global Partner Ecosystem, Partnerize

Building a Global Partner Ecosystem

An exclusive Interview with Jim Nichols, CMO at Partnerize 2018 has been another big year of growth, innovation and evolution, continuously pushing the industry forward. An excellent example of this is the rebranding of one of our performance marketing technology partners. In July last year, Performance Horizon announced a rebrand to Partnerize. During the same …

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Affiliate Program Strategy

Ringing in the New Year, Affiliate-Style

Starting 2019 Out Right For most, the launch of the New Year is all about parties, popping champagne and the ball drop in New York’s Time Square. That’s not to say it’s not, but after the celebrations settle, and the confetti is swept away, January can mean big business. Just like the months of planning devoted …

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Creating Content They’ll Remember

Here at AIM, we are proud to be known thought leaders in affiliate and performance marketing, always looking for ways to stay on top and ahead of trends, strategies, and approaches to driving improved results. As a team, we invite experts in various areas of leadership, business, education, training, and digital marketing to come speak …

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AIM Blog Reach Engage Convert

Capture Your Readers in 5 Easy Steps

The best way to get your readers excited about a new product or brand is with captivating content. According to studies, blogs have been rated as the 5th most trusted source for accurate online information (Source). That means consumers are looking beyond the ads they see to get a better idea of the product(s) they’re …

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AIM Spotlight Jason Lilien

AIM Spotlight: Meet Jason Lilien

Stepping into the AIM Spotlight this month, is Jason Lilien, one of our Account Directors and an expert in Global Customer Acquisition.   Jason holds a Master Degree in International Studies from a top Argentine University, and brings nearly 15 years of multi-channel marketing experience to the team. He was previously the Marketing Director for …

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