Marketing Strategy

Affiliate Program Evaluation Guide to Growth and Profitability

Affiliate Program Evaluation: Getting Back to Profitability and Growth

The affiliate space is a dynamic, competitive, and fast-paced environment. However, the fundamentals within the affiliate industry remain the same. But what if your affiliate program is no longer thriving? How can you ensure your program is profitable, competitive, and growing alongside the industry?

Affiliate Program Evaluation: Getting Back to Profitability and Growth Read More »

Social Strategy Article for Performance Marketing

Create a Social Media Strategy in 5 Steps

One thing that social media has changed is the way we shop. With ads strewn across different platforms, we are able to find new brands, products, and reviews like never before. Stay ahead of the game and follow our 5 steps to a successful social strategy.

Create a Social Media Strategy in 5 Steps Read More »

Diversifying Your Affiliate Profile for Better Results

Diversifying Your Affiliate Profile for Better Results

Varying the types of affiliates in your program can assist you in achieving a wide range of Key Performance Indicators (KPI) from reaching new audiences and converting new customers, to increasing the average order value, or increasing the frequency a customer shops with your brand.

Diversifying Your Affiliate Profile for Better Results Read More »

Build and Optimize Your Affiliate Marketing Channel to Drive More Revenue

BigCommerce Make It Big Interview Recap: Building and Optimizing Your Affiliate Channel

Back in September of this year, All Inclusive Marketing CEO, Sarah, had the honor of participating in BigCommerce’s Make It Big Conference, discussing how to Build and Optimize Your Affiliate Marketing Channel to Drive More Revenue.

BigCommerce Make It Big Interview Recap: Building and Optimizing Your Affiliate Channel Read More »

landing page tips blog article

Landing Pages: How They Can Help You and Your Partners

While each landing page of a website is important, it’s time to think beyond your standard web pages. Creating extra landing pages that house specific products or information can be extremely beneficial. This can be done by adding a blog to your site or a section that is strictly content driven with lookbooks, style guides, infographics, etc. These extra pages allow you more opportunities to get eyes on your brand and products, leading to more conversions.

Landing Pages: How They Can Help You and Your Partners Read More »