Selecting the Right Partners to Drive Incrementality
Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly.
Within each level of the conversion funnel, partners have specialized their ability to convert. Identify them and position them accordingly.
Amidst the COVID-19 crisis, it’s evident now more than ever the importance of content publishers in your affiliate program. They go to work advocating for your brand at a time when a coupon or special offer may simply be overlooked.
The affiliate space is a dynamic, competitive, and fast-paced environment. However, the fundamentals within the affiliate industry remain the same. But what if your affiliate program is no longer thriving? How can you ensure your program is profitable, competitive, and growing alongside the industry?
An open letter from our founder and CEO that addresses how we will be managing our business as we continue to follow the developing situation around the spread of the Coronavirus or COVID-19.
In affiliate marketing, there are different types of partners to consider: Cashback/Loyalty, Coupon/Deal, Employee Benefit, Content, and Subnetworks. But not all partners are created equal.
When dealing with social influencers it becomes a game of risk management for your program. Are your Social Influencers playing by the rules?
How affiliate marketers can go beyond disclosure requirements to build trust with their audience through transparency.
One thing that social media has changed is the way we shop. With ads strewn across different platforms, we are able to find new brands, products, and reviews like never before. Stay ahead of the game and follow our 5 steps to a successful social strategy.
A new wave of digital marketing trends is entering the global scene and 2020 will be the gateway that connects them to brands who embrace innovation and adapt to it.
Varying the types of affiliates in your program can assist you in achieving a wide range of Key Performance Indicators (KPI) from reaching new audiences and converting new customers, to increasing the average order value, or increasing the frequency a customer shops with your brand.